Top 10 Celebrities That Love Playing Sweepstakes Casinos
Sweepstakes casinos have drawn not only millions of American players but also some of Hollywood’s biggest names. From musicians and television hosts to Olympic icons, celebrity partnerships have helped redefine the way the public views these casinos. Often promoted as “social gaming” experiences with free-play options, these sweepstakes casinos hire major stars to bring legitimacy and excitement to their brands. Below is the list with the biggest celebrities endorsing this:
1. Paris Hilton
Paris Hilton’s partnership with WOW Vegas Casino kicked off in early 2024. Part of the “Paris x WOW Vegas” campaign was filmed at Universal Studios Hollywood, adding a touch of cinematic glamor to the promotion. The brand collaboration includes her image on official social posts and limited-time events such as free bingo tournaments every 15 minutes, among the most frequent giveaways in sweepstakes history. Her involvement boosted site engagement by more than 40% in the first month after launch.
2. Ryan Seacrest
TV icon and producer Ryan Seacrest partnered with Chumba Casino in a 12-month contract from December 2023, part of a major marketing initiative by Virtual Gaming Worlds (VGW). Seacrest’s ads, which aired during NFL broadcasts, framed sweepstakes gaming as “fun, accessible entertainment.” VGW’s General Manager, David Lyons, called it the brand’s “most notable partnership to date.”
3. Drake
Canadian superstar Drake famously became the face of Stake.us, earning an estimated $100 million annually for streaming gameplay sessions. His partnership with Stake made live casino streaming a mainstream sensation, attracting hundreds of thousands of live viewers.
4. Michael Phelps
Olympic legend Michael Phelps partnered with Global Poker for its high-profile “Celebrity Challenge” series. Players could compete against him through qualifiers, earning a chance to reach finals featuring other stars that are also in this list. A portion of all tournament proceeds went to charitable foundations chosen by each celebrity.
5. Amouranth
Streaming star Amouranth (Kaitlyn Siragusa) joined PlayFame Casino as the platform’s first major ambassador in late 2024. The partnership marked her debut in the sweepstakes gaming world after dominating Twitch and Kick as one of the most-watched female creators. Through her PlayFame streams, viewers could interact live, join exclusive giveaways, and participate in rewards-based games using free sweepstakes coins.
6. DJ Khaled
Music producer DJ Khaled turned his poker hobby into philanthropy through his appearance on Global Poker’s Celebrity Challenge (Oct 31–Nov 7). He faced NBA stars Paul George and Karl-Anthony Towns, donating $10,000 from his match winnings to his We the Best Foundation, which supports student education and community initiatives.
7. Karl-Anthony Towns
NBA All-Star Karl-Anthony Towns gained fame among players for his calm, analytical poker style during Global Poker’s events. He’s also been featured in marketing tied to Stake.us crossover campaigns between sports and online entertainment.
8. Paul George
Paul George, another NBA legend and philanthropist, participated in both Stake.us campaigns and Global Poker Celebrity Challenges. His round against Karl-Anthony Towns drew over 1 million live viewers worldwide, with the winner donating $10,000 to charity.
9. Josh Kasen
Young poker prodigy Josh Kasen became a promotional face for Clubs Poker in 2025, hosting casual “Meet Up Games” designed to attract amateur players into friendly competition. Unlike traditional ambassadors, Kasen focuses on community engagement, bringing everyday poker fans into televised social events.
10. Jack Bittker
Professional player and media influencer Jack Bittker joined Clubs Poker as a comedic content creator, blending poker humor with brand storytelling. His mockumentary-style clips about “sweepstakes life” have gone viral among poker fans for their relatable tone.
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Table of Contents
- The Top 10 Celebrity Sweepstakes Casino Players
- Celebrity Quotes and Reactions
- Why Celebrity Endorsements Matter
- Celebrity Casino Endorsements Table
- Final Verdict for Players
The Top 10 Celebrity Sweepstakes Casino Players
Below are the most recognized American celebrities linked to sweepstakes casino gaming in 2024–2025:
- Paris Hilton — Official ambassador for WOW Vegas Casino. Hilton launched the “Paris x WOW Vegas” campaign, mixing luxury branding with gaming culture. “That’s hot,” she posted when the partnership went live.
- Ryan Seacrest — TV host and producer known for American Idol and Wheel of Fortune teamed up with Chumba Casino to promote the platform to mainstream audiences. His campaigns focused on accessibility and fun without regulation breaches.
- Drake — The multi-platinum rapper is the face of Stake.us, where he streams himself spinning roulette and slots. His livestream giveaways attract hundreds of thousands of viewers each week.
- Michael Phelps — The most decorated Olympian in history, Phelps partnered with Global Poker, hosting celebrity poker events and headlining the “Global Poker Celebrity Challenge” alongside DJ Khaled.
- Amouranth — The popular Twitch and Kick streamer became a brand ambassador for PlayFame Casino, streaming giveaway sessions and promoting social gaming to her fans.
- DJ Khaled — Joined Global Poker and Stake events as a celebrity player, often pictured celebrating wins during “Celebrity Challenges.
- Karl-Anthony Towns — NBA star featured in several promotional events for Stake.us, representing the growing intersection between sports and sweepstakes gaming.
- Paul George — Another NBA standout and Stake.us collaborator, George emphasized the entertainment connection between competitive gaming and chance-based play.
- Josh Kasen — Rising poker talent who partnered with Clubs Poker for casual “Meet Up Games,” adding grassroots authenticity to the sweepstakes space.
- Jack Bittker — Professional poker player who represents Clubs Poker in media appearances and promotional stunts on social media. His clips combine humor and gameplay marketing.
Celebrity Best Quotes and Reactions
As someone who’s always embraced excitement and innovation, I’m thrilled to team up with WOW Vegas. Together, we’re enhancing the social casino experience, blending the glamour of Vegas with the thrill of gaming.
— Paris Hilton
Who doesn’t love games? I’m thrilled to partner with Chumba to bring fun into homes all year long, making it accessible and easy for everyone.
— Ryan Seacrest
We’re breaking the internet every time. This isn’t gambling; it’s community.
— Drake
Why Celebrity Endorsements Matter
Celebrity partnerships drive massive engagement in sweepstakes casinos, fan trust translates directly into signups and unprecedented user acquisition. When Paris Hilton and Ryan Seacrest are having fun, there's something to it! Let's explore how these partnerships work and how to enjoy the ride responsibly.
The Star Power Phenomenon
Celebrity endorsements have become the cornerstone of sweepstakes casino marketing. From Paris Hilton's WOW Vegas campaigns to Ryan Seacrest's Chumba Casino promotions, A-list personalities are genuinely enjoying these platforms and inviting fans to join.
Sweepstakes casinos leveraging celebrity branding experienced 230% higher user acquisition compared to competitors without star ambassadors. People trust familiar faces, and when celebrities are having authentic fun, it creates buzz. You might just hit that life-changing jackpot!
The Marketing Multiplier Effect
Celebrity partnerships don't just attract users — they fundamentally transform brand perception. When Paris Hilton posts about WOW Vegas to her millions of followers, or Ryan Seacrest gives his "celestial 15/10" rating to Chumba Casino, these aren't traditional advertisements. They're social proof at scale.
Key Performance Indicators
Social Media Reach: Celebrity posts generate 15-40x more engagement than standard brand content, turning every Instagram story or TikTok into a massive amplifier for brand visibility.
User Trust Factor: An impressive 67% of new users cite celebrity endorsement as influencing their decision to try sweepstakes casinos, demonstrating the profound impact of parasocial relationships on consumer behavior.
Brand Recognition: Platforms with celebrity ambassadors experience 3-5x faster brand awareness growth compared to competitors relying solely on traditional advertising channels.
Retention Rates: Celebrity-driven signups show 28% higher 90-day retention compared to traditional marketing channels, proving that star power doesn't just attract users — it keeps them engaged.
The economics are compelling. While celebrity partnership contracts can range from $500,000 to several million dollars annually, the return on investment consistently outpaces traditional advertising spend by factors of 5:1 or higher. These celebrities believe in the platforms, and so do millions of players.
Playing Smart: What Every Player Should Know
Be Informed, Not Scared!
Like any form of entertainment, sweepstakes casinos are most enjoyable when you understand how they work. Celebrity endorsements bring visibility, but your experience depends on playing smart and staying in control.
1. Know Your Limits (But Dream Big!)
Set a budget for your gaming entertainment just like you would for a night out, a concert ticket, or your Netflix subscription. The difference? With sweepstakes casinos, you might actually walk away richer than when you started! Sure, the house has an edge, but every spin brings the possibility of hitting that jackpot. Just keep it fun, keep it responsible, and who knows, you might be the next big winner posting screenshots in the Discord!
2. Understanding the Sweepstakes Model
Sweepstakes casinos use a clever legal framework that lets you play casino-style games without traditional gambling licenses. It's perfectly legal in most states! You play with virtual currencies (Gold Coins for fun, Sweeps Coins for prizes), and platforms often give you FREE coins daily. Many players enjoy months of entertainment without spending a dime, and some even cash out real winnings. It's like getting the Vegas thrill from your couch, in your pajamas, with zero judgment.
3. Age Restrictions Are There for a Reason
These platforms are 21+ (or 18+ in some states) for good reason. If you're of legal age, welcome to the club! If not, there's plenty of time to join the fun when you're ready. Legitimate sweepstakes casinos have strict age verification, it's not about gatekeeping, it's about ensuring everyone plays responsibly.
4. Transparency is Your Friend
Reputable sweepstakes casinos clearly explain how their games work, what your odds are, and how to access responsible gaming resources if you need them. Look for platforms that are upfront about Terms & Conditions, redemption processes, and support options. If a celebrity you trust endorses a platform, it's probably because they've done their homework, but always do yours too!
Why Celebrities Love These Platforms
Paris Hilton didn't partner with WOW Vegas just for a paycheck, she genuinely enjoys the platform and wants to share that experience with her fans. Ryan Seacrest's "celestial 15/10" rating for Chumba Casino reflects authentic enthusiasm. These celebrities see the potential for fun, community, and yes, even winning. Their endorsements aren't warnings, they're invitations to join a growing entertainment movement. And with robust VIP programs, exclusive promotions, and life-changing jackpots up for grabs, who can blame them?
The 2025 Regulatory Crackdown
The sweepstakes casino landscape is experiencing unprecedented regulatory pressure in 2025, with multiple states moving to restrict or ban these operations entirely, a trend that will inevitably impact celebrity endorsement strategies.
Current Legal Status by State Category
Explicitly Banned (7+ States)
Prize Restrictions
Voluntary Exit / Regulatory Pressure
Currently Legal (Majority of States)
Please for a better overview of your state and available sweepstakes casinos please go ahead and check out our free tool for restricted states.
Advertising Restrictions on the Horizon
With regulatory momentum building, celebrity involvement in sweepstakes casino advertising may soon face the same restrictions that exist in sports betting and traditional gambling markets. The Ontario Model has already demonstrated this shift — Ontario outright banned the use of celebrities in gambling-related advertisements, creating a potential template for U.S. states to follow.
The Australian Communications and Media Authority flagged influencer ties to unlicensed gambling in 2025, signaling growing international regulatory coordination. Proposed federal legislation may require stricter age-gating for celebrity-driven social media gambling content, while mandatory risk disclosures could soon require celebrity endorsers to include explicit gambling addiction warnings and risk statements in all promotional materials.
Legal Liability for Celebrity Endorsers
Celebrities endorsing sweepstakes platforms face potential legal exposure if their advertisements target minors or use deceptive messaging that misleads consumers. Endorsements that misrepresent risks or platform legitimacy can result in legal action, particularly if platforms face enforcement actions in states where they operate illegally.
The omission of required disclaimers around adult-only access and gambling risks can expose celebrity endorsers to liability, making transparency and compliance critical components of any partnership agreement in this evolving regulatory landscape.
The Future of Celebrity Endorsements in Sweepstakes Gaming
As the regulatory landscape evolves, celebrity partnerships in sweepstakes casinos face three potential trajectories:
Scenario 1: Restriction and Adaptation (Most Likely)
Celebrity endorsements continue but under stricter regulatory frameworks similar to traditional gambling advertising. This scenario includes mandatory disclaimers and problem gambling resources in all promotional content, along with age-restricted social media targeting and content warnings. Platforms would face prohibition of celebrity endorsers with predominantly youth audiences, while required transparency about compensation and partnership terms becomes standard. State-by-state compliance requirements would create fragmented marketing approaches, forcing brands to customize strategies for each jurisdiction.
Scenario 2: Mainstream Integration
If sweepstakes casinos achieve broader regulatory acceptance and licensing frameworks, celebrity partnerships could become normalized as they are in other regulated industries. Enhanced consumer protections would reduce ethical concerns, while clear legal frameworks provide certainty for both brands and endorsers. Industry self-regulation would establish best practices and ethical standards, creating a mature market where celebrity endorsements are both common and responsibly managed.
Scenario 3: Prohibition and Pivot
If the regulatory crackdown intensifies and more states ban sweepstakes operations, major celebrities may exit partnerships to avoid reputational risk. Platforms would shift to micro-influencer and streamer marketing strategies, while underground or offshore operations continue with reduced celebrity involvement. Industry consolidation would accelerate as only well-capitalized operators survive the increased compliance costs, fundamentally reshaping the competitive landscape.
Case Studies in Digital Entertainment Marketing
Regardless of regulatory outcomes, celebrity sweepstakes casino partnerships provide valuable insights for digital marketing across industries:
| Marketing Principle | Sweepstakes Application | Broader Implications |
|---|---|---|
| Social Proof at Scale | Celebrity endorsements generate 15-40x engagement vs. brand content | Applicable to any direct-to-consumer digital platform seeking rapid user acquisition |
| Trust Transference | Fan loyalty converts directly to platform signups (230% increase) | Demonstrates power of parasocial relationships in conversion optimization |
| Regulatory Risk Management | Platforms in gray areas face heightened scrutiny of marketing tactics | Emerging industries must balance aggressive growth with compliance preparedness |
| Ethical Branding | Celebrity-platform fit increasingly considers social responsibility | Consumer awareness of corporate ethics affects partnership viability |
| Multi-Channel Integration | Celebrity content spans social media, traditional ads, in-platform features | Omnichannel celebrity integration maximizes touchpoints and reinforces brand messaging |
The Crossroads
Celebrity partnerships in sweepstakes casinos stand at a critical juncture. With multiple states now regulating or banning sweepstakes operations, celebrity involvement may soon face the same advertising restrictions that exist in sports betting and traditional gambling. The 230% user acquisition advantage that celebrity endorsements provide creates powerful economic incentives, but mounting ethical concerns and regulatory pressure are forcing both platforms and celebrities to reconsider these partnerships.
Until comprehensive federal or state-level frameworks emerge, these endorsements serve as valuable, and cautionary — case studies in digital entertainment marketing. They demonstrate both the extraordinary power of celebrity influence in the digital age and the complex ethical and legal considerations that arise when star power meets regulatory gray zones.
The next 12-24 months will prove decisive. Whether celebrity partnerships adapt to stricter frameworks, face prohibition, or achieve mainstream acceptance will shape not only the sweepstakes casino industry but also set precedents for celebrity endorsements across emerging digital entertainment sectors. One thing's for sure: the platforms that prioritize player experience, transparency, and responsible gaming will thrive, and their players will too! 🚀
Celebrity Casino Endorsements Table
| Celebrity | Platform | Role | Quote/Highlight |
|---|---|---|---|
| Paris Hilton | WOW Vegas | Brand Ambassador | “Blending the glamour of Vegas with the thrill of gaming.” |
| Ryan Seacrest | Chumba Casino | Promotional Partner | “Who doesn’t love games? Making fun accessible for everyone.” |
| Drake | Stake.us | Brand Icon and Streamer | “We’re breaking the internet every time.” |
| Michael Phelps | Global Poker | Event Host | Hosted the “Celebrity Challenge” with DJ Khaled. |
| Amouranth | PlayFame | Streaming Influencer | Live sessions attracting millions on Kick and Twitch. |
| DJ Khaled | Global Poker | Guest Player | Appeared in live poker challenges with Phelps. |
| Karl-Anthony Towns | Stake.us | Sports Personality | Promotes crossover between sports and gaming. |
| Paul George | Stake.us | Endorser | Advocates for “gaming as community.” |
| Josh Kasen | Clubs Poker | Event Host | Organizes “Meet Up Games”. |
| Jack Bittker | Clubs Poker | Media Face | Known for comedic promotional content. |
Final Verdict for Players
Celebrity involvement brings excitement and raises scrutiny. Fans should remember sweepstakes casinos aren’t fully regulated gambling platforms; they operate under sweepstakes laws that vary by state. For those seeking to play safely, users should verify compliance, check for withdrawal transparency, and stay informed on local legislation affecting sweepstakes over the coming months.
For Californians especially, after the enactment of AB 831, the time has come to focus on legitimate, regulated gaming options. Enthusiasts elsewhere should approach sweepstakes play as casual entertainment rather than an investment opportunity.
For Smart Players
Choose platforms with celebrity endorsements you trust these stars have reputations to protect, which means they've done their homework before partnering. Take advantage of FREE daily coins and welcome bonuses that many platforms offer. It's literally free money to get you started! Set a budget and stick to it, treating sweepstakes gaming like any other entertainment expense, not an ATM.
Check if your state allows sweepstakes casinos (most do, 43+ states and counting!). Join VIP programs for exclusive perks, faster redemptions, and bigger bonuses that regular players don't get. Celebrate your wins big and small, learn from losses, and always remember: the next spin could change everything.
Why Sweepstakes Casinos Are Worth Your Time
Many platforms give you free Sweeps Coins every single day, meaning you can play for real prizes without spending a dime. These Sweeps Coins can be redeemed for actual cash prizes — yes, really! You'll get access to the same top-tier slots and table games you'd find in Vegas, right from your phone or laptop.
Join thriving Discord servers where you can share wins, swap strategies, and connect with thousands of players who are on the same journey. VIP programs offer exclusive bonuses, personalized support, and redemption perks for loyal players. Reputable platforms use bank-level encryption and operate legally in 43+ states, so you can play with confidence and security.
The Bottom Line
Celebrity endorsements aren't just marketing fluff they signal that these platforms are legitimate and worth checking out. You're not "gambling" in the traditional sense; it's sweepstakes gaming with skill elements that makes it legal in most states. Millions of players are already enjoying these platforms and winning real money every single day.
Start with free coins, explore the games at your own pace, and see if lady luck is on your side. Remember: responsible gaming equals more fun, longer play sessions, and better chances to hit it big. That jackpot isn't going to win itself, someone's gotta spin, and it might as well be you!
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